USA softball suffered another blow yesterday when Jennie Finch announced her retirement, effective at the end of this summer. The sport, which has already seen its Olympic hopes erased for the next two Games, is arguably losing its most visible star. Only 29, Finch is still at the top of her game, but what does she have to play for? Without the Olympics, her only meaningful tournaments are the World Championships and the World Cup of Softball. And the World Cup of Softball, which begins tomorrow night, has seen its level of competition dramatically decrease. Once a gathering of the best softball teams in the world, this year’s tournament features just three countries: USA, Japan, and Canada. How is that 38 years after the passage of Title IX, only three countries a) can field competitive teams, or b) choose to compete in what has now become one of the highest levels of competition for the sport?
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Archive for July 21st, 2010
• Wednesday, July 21st, 2010
Category: Sports Marketing
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