• Thursday, December 10th, 2009
Yesterday, a subcommittee of the House Committee on Energy and Commerce passed H.R. 390, which prohibits the “promot[ion], market[ing], or advertis[ing]” of a post-season Division I college football game as a national championship game unless it is the final game of a single-elimination post-season playoff tournament rather than the current BCS system. It also prohibits the sale, marketing, or advertising of merchandise related to a national-championship game unless it is for the final game of a single-elimination playoff tournament. The Federal Trade Commission is given enforcement jurisdiction, with the practices prohibited in the act treated as unfair or deceptive trade practices.
Category: Sports Marketing
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