A few hours ago, former UCLA basketball star Ed O’Bannon, on behalf of a class of thousands of former men’s basketball and football players, filed a class action lawsuit in the U.S. District Court for the Northern District of California over the NCAA’s use and license of former student-athletes’ identities in various commercial ventures. The claim is based primarily on Section 1 of the Sherman Act and the right of publicity.
Archive for July 21st, 2009
• Tuesday, July 21st, 2009
Category: Sports Marketing
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• Tuesday, July 21st, 2009
Last month, I blogged about U.S. Congressman Steve Cohen requesting that NBA commissioner David Stern and NBPA executive director Billy Hunter eliminate the NBA’s age limit, which requires that a player be 19 years old plus one year removed from high school in order to be eligible for the NBA Draft (the rule was negotiated in 2005; previously, players could join the NBA right after finishing high school). The NBA and NBPA will be negotiating a new CBA in the near future and the age limit will likely be a source of tension between the two bargaining units.
Category: Sports Marketing
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