I don’t really understand why marketing agencies continue to try and convince advertisers that 4 colour, hard copy brochures are still the way to tell a story. It’s hard enough trying to get your clients to spend their ad bucks on anything let alone outdated promotional vehicles. With ad budgets either stretched to the limit or non-exisitent in this turbulent economy - do your clients a favour. Point them in the direction of compelling electronic or digital media. This economy has brought a few practitioners back from the grave trying to make a living, however, they brought along with them some promotional schemes that belong in the grave. It’s kind of sad that small business owners often don’t seek good advice before they buy into what used to work. The best recommendation for the small business owner is to find an adviser who has no vested interest in where your advertising strategy or tactics might lead you in terms of the agency you end up working with. What you need is a plan and a course of action whereby you are able to invest in the dynamics of today’s technical bag of tricks and techniques. Web 2.0 is here and Web 3.0 is around the corner. By the way - the smart companies often spend more on advertising in tough times than they do when all there are no storm clouds on the horizon. AND they are spending heavy on digital media. Does your company have a digital media strategy?