Last week I joined Alan Milstein, Marc Edelman, Paul Haberman and others on a sports law panel at New York Law School. Zach Lowe of the American Lawyer was there to cover it. Here’s an excerpt from his piece, which highlighted discussion of the NBA’s age limit:
Nowadays the financial crisis also seems to be hitting the European sports sector. Sport clubs, associations and politicians come up with different proposals to solve the crisis or at least prevent clubs to fall into bankruptcy. One of the topics in the world of European soccer is the introduction of a salary cap which should improve the financial situation of the clubs. The Union of European Football Associations (UEFA) is currently (re-)considering the idea of limiting clubs’ expenditure on salary and transfer fees to a particular proportion of their direct and indirect sporting revenues.
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The gory details of the stadium deal that my esteemed city, county, and state officials recently struck illustrate how my state-action arguments can work as to fan speech in publicly funded stadiums.
I don’t really understand why marketing agencies continue to try and convince advertisers that 4 colour, hard copy brochures are still the way to tell a story. It’s hard enough trying to get your clients to spend their ad bucks on anything let alone outdated promotional vehicles. With ad budgets either stretched to the limit or non-exisitent in this turbulent economy - do your clients a favour. Point them in the direction of compelling electronic or digital media. This economy has brought a few practitioners back from the grave trying to make a living, however, they brought along with them some promotional schemes that belong in the grave. It’s kind of sad that small business owners often don’t seek good advice before they buy into what used to work. The best recommendation for the small business owner is to find an adviser who has no vested interest in where your advertising strategy or tactics might lead you in terms of the agency you end up working with. What you need is a plan and a course of action whereby you are able to invest in the dynamics of today’s technical bag of tricks and techniques. Web 2.0 is here and Web 3.0 is around the corner. By the way - the smart companies often spend more on advertising in tough times than they do when all there are no storm clouds on the horizon. AND they are spending heavy on digital media. Does your company have a digital media strategy?
